How often should I post to Instagram? This study says every single day (and they're right)

There's a 95% chance you're not posting to Instagram often enough. An original study by Tailwind took over 100,000 Instagram posts from a three month period and analyzed them to uncover how successful different accounts were when they changed the number of times they post to Instagram each day. I wanted to know how likes growth, follower growth, and engagement rate all change with different posting frequencies - and this study answered all my questions. So keep reading! In this post you’ll learn: how often you should post to Instagram, the effect post frequency has on total likes, the effect post frequency has on follower growth, and the effect post frequency has on the engagement rate of your posts.

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Emma DeVitoComment
A case for morning yoga classes...


Hamptons Creative Media
has slowly morphed into a company primarily specializing in wellness-centered digital design, PR, and social media. The majority of our clients taken on between 2016 and late 2018 have been yoga teachers and studios, Ayurvedic healers, acupuncturists, wellness centers, etc. Who knew that website design services could have a niche? I’ve been immersed in the world of yoga, healing, and self-care. Often, this has included waking up at 7:00am to get to the 8:00am class - for work reasons and for personal reasons. Recently, my favorite studio, Yoga Shanti Tribeca, has added even more morning yoga options to their schedule, like Shanti Wake Up. I am also a fan of the tried-and-true 8:00am classes at Yoga Shanti Sag Harbor (they never fail to help me start the day off right). So, what’s the big deal with morning classes?! Well, continue reading below for three reasons they are a “can’t miss” in your repertoire.

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Commonly made mistakes in the world of small businesses websites

It’s becoming hard to ignore the fact that websites present small businesses with enormous benefits. As people become more connected to the digital world, a brick and mortar store isn’t the only option anymore. Even owners of the smallest local businesses are realizing that creating a website is more effective and trackable in terms of opportunities and results.

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Emma DeVitoComment
Social media and mindfulness - can they get along?

Whether it’s a minor inconvenience like a parking ticket, or a major setback in your finances (like a huge hospital bill or a new car), or in your relationship (finding out Mr. or Ms. Right was just Mr. or Ms. Right Now), one thing is for sure: the way you react to your external circumstances can make or break you as an entrepreneur, business owner, or freelancer. So, I started meditating when I realized that life doesn’t always go the way you want it to. It lead to me realize a few years ago that attitude impacts everything. It directs your mind, your behavior, and most importantly, the energy you put out there in every aspect of your life.

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Emma DeVitoComment
How to snap jaw-dropping Instagram photos

If you want to improve your social presence, the first order of business is usually stepping up your Instagram game. Content needs to be fresh, beautiful, and inspiring. According to Forbes, Instagram is the top social network for engagement, and has been for a while now. Continue reading  to learn how to take better photos and curate an enviable feed

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Emma DeVitoComment